Public Services > Central Government

DCMS title rebrand puts 'Digital' front and centre

Neil Merrett Published 03 July 2017

The renamed Department for Digital, Culture, Media and Sport is expected to retain existing structure and remit as new government continues to take shape

 

The Department for Culture, Media and Sport has been rebranded in a move designed to reflect a growing workload around issues of digital infrastructure and cyber security.

Although operating under the new title of the Department for Digital, Culture, Media and Sport (DCMS), the authority has said the new name was not a result of a fresh restructuring of operations or the scope of its remit for technology transformation.

A spokesperson for the department noted that over recent years, DCMS had increasingly taken up a broader amount of technology responsibilities focused on broadband rollout, cyber security and an increasingly digitised media environment.

“Almost half the work we do as a department is in the digital sphere, so it made sense to reflect this in the title,” said DCMS.

In retaining its previous DCMS abbreviation, Culture Secretary Karen Bradley said the decision to rebrand the department had been agreed with the prime minister as a reflection of an evolving remit for the organisation.

“DCMS celebrates its 25th anniversary this year, and it is fitting now to include digital in the name,” she said. “The department has taken on significant new responsibilities in recent years, so that half of its policy and delivery work now covers the digital sectors - telecommunications, data protection, internet safety, cyber skills and parts of media and the creative industries.”

According to the department, it will continue to focus broadly on arts, culture and the creative industries, along with issues of sports, tourism and heritage.

Under its previous title, DCMS earlier this year released its delayed digital strategy with key focuses including support for emerging technologies and a push to boost existing UK expertise in robotics, clean technology, biotechnology and fintech.

Bradley argued at the time of the launch that public services would not be for purpose without fully embracing digital technology initiatives, yet some public sector stakeholders were critical of limited commitments within the strategy itself to support local government transformation and work.

Following on from the General Election on June 8, May has been setting out the structure of her new government.  This includes new leadership for the Cabinet Office and the Government Digital Service (GDS), which will continue to oversee technology and data transformation across Whitehall.

It was announced last week that Romsey and Southampton North MP Caroline Nokes will take ministerial responsibility for GDS, while First Secretary of State Damian Green – reportedly a close aide of the prime minister – will have oversight of this work.

Related articles:

Caroline Nokes gets GDS responsibility within Cabinet Office

Whitehall unveils its digital strategy

Stakeholders consider UK Digital Strategy’s public service implications








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