Public Services > Central Government

BT’s public sector strategy to adopt regional and devolved focus

David Bicknell Published 10 May 2017

Six regional UK directors appointed as company focus includes organisation transformation and health and social care integration


BT has shaken up its public sector strategy by appointing six regional directors across the UK and putting greater focus on delivering services to government organisations on a regional and devolved basis.

Each regional director will be encouraged to invest in and grow their local team and offer more technical support to public sector customers.

The new appointments mark a new strategic direction for BT’s public sector business which it says is in response to changing market conditions in the UK public sector. This includes the devolution of funding and responsibility for IT and communications technology from central to local government.

The strategy, BT says, is necessary to meet the changing technology needs of public sector customers with a focus on supporting organisational transformation, cross-agency collaboration and the integration of health and social care.

The new regional directors will be responsible for BT’s public sector business across six geographic areas: Scotland; Northern Ireland; Wales and the South West of England; London and the South East of England; the Midlands; and the North of England.

Led by Danny Longbottom, director local government & health, each regional director will be responsible for implementing BT’s public sector strategy in their geographic area, including working with local NHS healthcare organisations, councils, schools and universities, as well as developing BT’s smart cities portfolio across the UK.  

Longbottom said, “We’ve adapted our strategy to meet the changing needs of our public sector customers across the UK. Whilst there are common themes – such as the decentralisation of IT spending and ownership and a drive to reduce costs – each geographic region faces unique opportunities and challenges. That’s why we’ve appointed senior executives who live in the area they’re responsible for. We’ve also invested significantly in our local sales teams to support them and help customers on their digital journey, regardless of which stage they’re currently at.”

“When we formed our new Business & Public Sector division last year, we brought our local, central government and health expertise together with EE’s public sector teams. This not only provides our customers with the best fixed and mobile networks, but also allowed us to realign the business to better respond to the changing needs of the market."

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